Site Refresh Notes
August
Design Inspiration - August 6, 2012
Tiff’s Suggestions
A gallery of E-commerce sites: http://cartfrenzy.com/
Top notch sites that are notable for their high-quality content: http://www.awwwards.com/
Site that collects snippets of sites based on functionality: http://designsnips.com/
Website that showcases beautiful emails: http://www.beautiful-email-newsletters.com/
Brand Adjectives
- Reliable
- Witty
- Informative
- Friendly
- Trustworthy
Feedback - August 1
Filtering
- Varietal - this is necessary
- Price - banding?
- Region - is this worth it?
July
Issues to ask Ian about - July 27
- Will we be implementing the Is This A Gift feature? If it is a gift we do not expect ratings for the wines under the gifter account.
- How will we be naming the Gift Center - I think Wine Gifts makes more sense. Also, I feel we should be able to access Super Flights within one click. That means I may support a new Nav structure, specifically an on-click OR flyout horizontal menu.
Feedback - July 24
Engineering Sync
Regions
- Not in a great spot in CAT for refining search / navigation
- Can’t currently be implemented as filters
- Getting too deep in the tree will be problematic
- Not very consistent depth
- Tabling to sync with Elissa
Categories
- Could use these pieces of our existing infrastructure to manage merchandise
- Define TOP6 and define their backups (BACKUP6 or something)
ToDo
- Breadcrumbs
- Filter in varietals
- Do we need to try to implement by region? Sync with Elissa
- Figure out how to make a better search engine
Pages to Add
- My TR
- Ratings
- Super Flight / Gift Card redemption codes
- Membership
Winery Page
- Wineries page will go under Explore
- Winery details page layout
Membership Page
- My TR
- Other membership pages (check with Naama)
- Sync with Ian on what to offer here
Module Layout
- Refine understanding and aesthetic positioning
Dynamic vs. Static
- What will be our strategy for managing out-of-stock
- Need to have clear delineation of dynamic modules vs. static modules
- What things will need engineering involvement to manage
- There are business reasons to dynamically feature different partners / wineries
Naama’s Input
Issues with Membership - July 24
Membership
Problem States
- Texas
- Alaska
- Hawaii
Checkout Issues
- Membership does not behave like a product
- If you have an item in your cart it gets lost if you become a member
- Engineering currently not prioritizing the merging of the two carts
Feedback - July 23
Navigation
- Be sure the By The Glass categor includes the filtering options currently under Bottles
- We need to be sure we are still demonstrating the fact that we sell Wine Samplers
- Add reds, whites, rose, dessert, sparkling
Filtering
Clicking on a Product
Samplers, Super Flights, Bottles, etc.
- Initial views of product pages will include all types & all varietals
- Narrow by type in Left nav within a product
Clicking on a Type
Red, White, Rosé, etc
- Narrow by varietal in-page
- Varietal checkboxes appear at top of page within a type
- Max of X checkboxes and a {+ Show More} button to show all
Clicking on a Varietal
Albariño, Cabernet Sauvignon, Gewürztraminer, etc.
- Show all products of a given varietal initially
- checkboxes appear at top of page within a varietal
- Max of ~10 checkboxes and a {+ Show More} button to show all
Feedback - July 13
Clean up Top Nav
- Pare down to three central categories
- Move Wine Finder to Shop
- Except on Mobile, draft that mobile version with the next iteration
- Provide prototype of a how filtering might work on our site with checkboxes
Ian Says:
Here are the sites that I like but don’t think the fit our customer:
Patagonia – why? Imagery, story-telling, info hierarchy and CTAs are all clear
Heath Ceramics - why? Interesting way they solved for ‘filtering’ and color selection.
MrPorter - why? Clean, info rich, fast and intuitive (to me)
ASOS – why? Localized (language translation and content) experience, additional image viewing functionality, hierarchy on PDP and CTA is clear.
Bonobos – why? Out of stock email capture on PDP and checkout flow.
Miansai – why? Cuz they have a solid gold iPhone case which is ridiculous. ;)
Design and Site Refresh Direction
Objectives
Refresh, not rebrand
- Not going to completely restructure everything
- Want to modernize, but not necessarily demolish site
- Target wealthy females but don’t alienate males
Design Needs
Picking fonts
- Fonts shared with Collin last week
- Trying to lock down this week
- Need to be aware of transition from print to web
Image refinements
- Need to determine where we are going with aspect ratio
- Crops can be more creative to allow fuller bleeds
Color selection
- Tiff to take lead
- Working on color pallete, primary branding colors
Prototype Guidelines
Modular infrastructure
- Product, Content, Customer Confidence & Social
- Model of modular structure: Heath ceramics
- Use the aspects of our site in modular format
On each page:
- Product - heaviest in Shop
- Content - heaviest in Explore
- Customer Confidence - T.A.S.T.E. Technology, etc
- Social - omnipresent but heavier on Blog
Discuss with Craig
Questions
- What will be kept from style sheet
- How can we be responsive - scale from desktop to phone
- How is the filter/search system going to work?
- Can we use breadcrumbs